No product sells itself. Depending on factors already mentioned, some things may be easier to sell than others but ultimately to make money ...
YOU MUST ACTIVELY PROMOTE THE PRODUCT!
That being so, it's worth bearing in mind that if you can sell one thing well, you can almost always sell something entirely different equally well.
The reason sales professionals remain in one field throughout their entire career is not because they cant sell anything else, but because the knowledge acquired about their industry over the years helps them to close deals, or simply because they enjoy what they do.
Don't be misled into believing that because something's cheap it will be easy to sell - that's not necessarily true. Whilst the prospect's perceived risk is reduced with a lower price tag, that's only one of many components in a buying decision.
Undoubtedly, this component will gain greater importance as the asking price increases. However, nobody likes to loose any money, no matter how little!
It all comes back to the trust factor again. As any marketing professional or sales representative will tell you, it takes almost as much work and effort to sell something that costs just $50 as it does to sell something that costs $250. The question is... do you believe in it?
I've got to have that!
The important point about any sale is the product's perceived value to the prospective buyer. It's an amazing fact that as a persons desire for something increases, they miraculously find it easier and easier to afford! Put simply:
If someone wants something badly enough, they'll find a way to pay for it!
It's your job to create this desire by selling (or more correctly, pre-selling as an affiliate) the benefits, not the product's features. You need to gently arouse your visitor's interest without getting pushy. The better the affiliate program, the more it will help you in this area (see the NitroMarketing affiliate program for lots of help covering a wide range of products).
Don't waste your time selling something for pocket money, when by simply changing the product and your mindset, you could be earning a comfortable income!
Having said that, don't go to the other extreme of deciding what affiliate programs to join based solely on the size of the commissions offered. The program still needs to meet your other criteria for you to make good money.











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